The twins Rasmus and Christian Mikkelsen run a online coaching and training company that teaches you how to create and write eBooks and audio books. These products can then be sold on places like the Amazon Kindle store and on Audible.
So the Mikkelsen twins are not self publishing agents, or book publishers but will train you how to self publish books that you will write.
This is a sound money making business idea that many people have been successful at.
The big advantage of this type of business is that the products (in this case pdf files or audio files) are 100% electronic so there are non of the usual disadvantages of selling on Amazon such as:
- Ordering and stocking physical inventory from China
- Physically having to ship products to people
- Dealing with Returns
- Keeping Inventory in stock
This type of business can become passive income because once the products are created they could in theory just keep in selling automatically for ever as long as there was a demand for them.
The main places where these products are sold is Audible and Kindle, Kindle is fully owned by Amazon. Not only do Kindle sell the eBooks but they also sell a range of electronic readers, which are like tablets but have fewer functions.
Audible.com
Audible.com is a popular online platform that offers a wide range of audiobooks, podcasts, and other audio content. It is owned by Amazon, and it operates as a subscription-based service. Audible members pay a monthly fee in exchange for a certain number of credits, which can be used to purchase and download audiobooks. The platform provides a vast selection of titles across various genres, allowing users to listen to books on the go, whether they are commuting, exercising, or relaxing at home.
Kindle
A Kindle is a line of electronic devices designed and marketed by Amazon for reading digital books, also known as e-books. The Kindle devices use E Ink technology, which mimics the appearance of paper and is designed to reduce eye strain, especially when compared to traditional backlit screens.
Kindle devices come in various models, ranging from basic e-readers to more advanced versions with features such as built-in lighting, higher resolution displays, and even support for audiobooks. The primary purpose of a Kindle is to provide users with a portable and convenient way to access and read digital books purchased from the Kindle Store, which is an online marketplace for e-books owned and operated by Amazon.
In addition to dedicated Kindle e-readers, there are also Kindle apps available for smartphones, tablets, and computers, allowing users to access their digital library across multiple devices. The Kindle ecosystem is widely used globally, and it has played a significant role in the popularization of e-books.
How They Sell Their Publishing System
The twins advertise on YouTube a lot, the way they sell their system is by promising the follow:
Access to a free webinar in which you will learn:
- Our 4-step copy/paste process to unlock recurring audiobook royalties (even if you’ve never had success online before)
- 3 reasons why Audible by Amazon is the best opportunity of the next 5 years for regular people
- Why even your grandmother could be doing great with this in her spare time
But of course it’s not as simple as that!, there is a lot involved in putting together a digital eBook that you can sell on Kindle.
- You have to write the eBook, you can either do this yourself if you are a good writer, or you can hire a ghostwrite, but of course that costs money.
- You have to format the book into the correct format that Kindle requires.
- The eBook will require a nicely designed and attractive cover, which again you can do yourself if you have the right design skills and software, or hire a designer on Fiverr, for example.
- Just publishing one book is not going to make you much money, so you need to approach this business in a systematic way so you can keep cranking out books at a steady space, this could be hard for some people. You need to constantly keep coming up with new ideas and stories for books.